A2 music video callsheet
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Tuesday, 21 September 2010
Assesment 4 - Treatment Sheet.
Background of the song : Acceptable in the 80s" is a 2007 song by electronic musician Calvin Harris The video is about the style and culture of the 1980s.
The music video follows typical conventions of the 80's, it includes a lot of bright colours and big hairstyles which were high in fashion during this time. The video also contains 2 scientists testing on an animal which may think to the fact animal testing was 'acceptable in the 80's' which is is not today.
Acceptable in the 80's was released in 2006 on maxi single, the same year it was recorded and on the 12th of march 2007 in the UK and March 15th in the USA. The song became Calvin's first hit in th
e UK as it went to number 10 in the UK singles chart. The radio edit was 3.31 seconds long and the recording label was Sony/Columbia. Other songs released by Calvin Harris during 2007 were 'Vegas' and 'The Girls'. All of these songs were released as part of Calvin's first album 'I Created Disco'. The album title links with the genre as music as it can sometimes be described as 'Disco' or 'Dance'.
The music video follows typical conventions of the 80's, it includes a lot of bright colours and big hairstyles which were high in fashion during this time. The video also contains 2 scientists testing on an animal which may think to the fact animal testing was 'acceptable in the 80's' which is is not today.
Acceptable in the 80's was released in 2006 on maxi single, the same year it was recorded and on the 12th of march 2007 in the UK and March 15th in the USA. The song became Calvin's first hit in th
e UK as it went to number 10 in the UK singles chart. The radio edit was 3.31 seconds long and the recording label was Sony/Columbia. Other songs released by Calvin Harris during 2007 were 'Vegas' and 'The Girls'. All of these songs were released as part of Calvin's first album 'I Created Disco'. The album title links with the genre as music as it can sometimes be described as 'Disco' or 'Dance'. The music Video : Our music video's overall style is edgy with strong bold colours using costume and music to portray this. We are going to dress ourselves up to look like the 80's icons, including madonna and blondie this allows us to continue to relate back to the song title. Each costume and make-up will relate back to their over the top personalities. The focal point of bold colours and prints is aimed to capture our audiences attention. We intend to use keyboards and headphones as part of our props, and relate this to the beat and timing of the music, making our video to a more profess
ional standard and will appeal to our target audience. We are hoping to find somewhere with a plain white background to shoot our video for particular scenes as our bold bright 80's style music and costume would contrast against the plain minimalist background. We hope to use the 'WE LOVE 80'S' throughout as this is relating back to the theme of the song making it more realistic. For our performance we are a group of three girls and as the artist we have chosen, 'Calvin Harris' is a male artist we thought it was extremely relevant that we added a male actor to play his part. We are only adding one actor, minus ourselves as we felt this would minimalise complications and make our product easier to film.
Some of the ideas which we have finalized include:
'I've got love for you, if you were born in the 80's, the 80's' - For this lyric our initial ideas where to include a mixture of medium, close-up and long shots all connecting vertically together this will give our audience a sense of illusion and make them want to watch on.
ional standard and will appeal to our target audience. We are hoping to find somewhere with a plain white background to shoot our video for particular scenes as our bold bright 80's style music and costume would contrast against the plain minimalist background. We hope to use the 'WE LOVE 80'S' throughout as this is relating back to the theme of the song making it more realistic. For our performance we are a group of three girls and as the artist we have chosen, 'Calvin Harris' is a male artist we thought it was extremely relevant that we added a male actor to play his part. We are only adding one actor, minus ourselves as we felt this would minimalise complications and make our product easier to film.Some of the ideas which we have finalized include:
'I've got love for you, if you were born in the 80's, the 80's' - For this lyric our initial ideas where to include a mixture of medium, close-up and long shots all connecting vertically together this will give our audience a sense of illusion and make them want to watch on.
Lyric Breakdown.
Intro (0.00-0.31)
It was acceptable in the 80's (0.31-0.37)
It was acceptable at the time (0.39-0.44)
It was acceptable in the 80's (0.46-0.52)
It was acceptable at the time (0.54-0.59)
I've got love for you (1.00-1.02)
If you were born in the 80's, the 80's (1.02-1.07)
I've got hugs for you (1.08-1.10)
If you were born in the 80's, the 80's (1.10-1.14)
I'll do things for you (1.15-1.17)
If you were born in the 80's, the 80's (1.17-1.22)
I've got hugs for you (1.23-1.26)
If you were born in the 80's (1.26-1.29)
Yeah (1.29-1.30)
It was acceptable in the 80's (1.33-1.39)
It was acceptable at the time (1.40-1.46)
It was acceptable in the 80's (1.48-1.54)
It was acceptable at the time (1.55-2.00)
Instrumental (2.00-2.16)
I've got love for you (2.17-1.18)
If you were born in the 80's, the 80's (2.18-2.23)
I've got hugs for you (2.24-2.26)
If you were born in the 80's, the 80's (2.26-2.30)
I'll do things for you (2.32-2.33)
If you were born in the 80's, the 80's (2.33-2.38)
I've got hugs for you (2.39-2.41)
If you were born in the 80's (2.41-2.44)
Yeah (2.44-2.45)
It was acceptable in the 80's (2.48-2.54))
It was acceptable at the time (2.55-3.01)
It was acceptable in the 80's (3.03-3.09)
It was acceptable at the time (3.10-3.15)
Instrumental (3.15-3.32)
Finish
It was acceptable in the 80's (0.31-0.37)
It was acceptable at the time (0.39-0.44)
It was acceptable in the 80's (0.46-0.52)
It was acceptable at the time (0.54-0.59)
I've got love for you (1.00-1.02)
If you were born in the 80's, the 80's (1.02-1.07)
I've got hugs for you (1.08-1.10)
If you were born in the 80's, the 80's (1.10-1.14)
I'll do things for you (1.15-1.17)
If you were born in the 80's, the 80's (1.17-1.22)
I've got hugs for you (1.23-1.26)
If you were born in the 80's (1.26-1.29)
Yeah (1.29-1.30)
It was acceptable in the 80's (1.33-1.39)
It was acceptable at the time (1.40-1.46)
It was acceptable in the 80's (1.48-1.54)
It was acceptable at the time (1.55-2.00)
Instrumental (2.00-2.16)
I've got love for you (2.17-1.18)
If you were born in the 80's, the 80's (2.18-2.23)
I've got hugs for you (2.24-2.26)
If you were born in the 80's, the 80's (2.26-2.30)
I'll do things for you (2.32-2.33)
If you were born in the 80's, the 80's (2.33-2.38)
I've got hugs for you (2.39-2.41)
If you were born in the 80's (2.41-2.44)
Yeah (2.44-2.45)
It was acceptable in the 80's (2.48-2.54))
It was acceptable at the time (2.55-3.01)
It was acceptable in the 80's (3.03-3.09)
It was acceptable at the time (3.10-3.15)
Instrumental (3.15-3.32)
Finish
Thursday, 16 September 2010
Primary Research Questionaire
1.How old are you?
-Under 16
-16 - 18
-18 +
The majority of people who answered the questionnaires had the average age of 16 - 18, as those are the age of people who attend the college or in the late stages
-16 - 18
-18 +
The majority of people who answered the questionnaires had the average age of 16 - 18, as those are the age of people who attend the college or in the late stages
of school.
2.Gender: male or female?
-50/50
When collecting research we made sure that there was a mixture of both genders so we could establish fully what gender would prefer the specific genres of music. We asked 10 males and 10 females.
-50/50
When collecting research we made sure that there was a mixture of both genders so we could establish fully what gender would prefer the specific genres of music. We asked 10 males and 10 females.
3.Occupation:
-school
-college studying as/a levels
-apprenticeship
-full time job
-unemployed
Through researching the occupation of our target audience we found that more than half were at college studying A/AS levels at college.
4. What do you do in your spare time?
-Cinemas
-Listening to music
-Reading
-Revising
-Shopping
There where a range of different activities that we found when researching, although listening to music we found had the highest amount. This allows us to be able to ask further questions in more detail and help us towards the end result.
5. Favourite genre of music?
-POP
-HIP HOP
-INDIE
-R&B
-ROCK
-CLASSICAL
-OTHER
We found that POP was the favourite type of music genre amongst our target audience.
-Cinemas
-Listening to music
-Reading
-Revising
-Shopping
There where a range of different activities that we found when researching, although listening to music we found had the highest amount. This allows us to be able to ask further questions in more detail and help us towards the end result.
5. Favourite genre of music?
-POP
-HIP HOP
-INDIE
-R&B
-ROCK
-CLASSICAL
-OTHER
We found that POP was the favourite type of music genre amongst our target audience.
6. Do you think that the music video is important to every song?
-YES/NO
Almost all said that the music video was important for the song to be a success, as they felt it made the song stand out more.
7. What key features do you feel allows the video to stand out?
PROPS?
COSTUMES?
MAKE-UP?
LIGHTING?
LOCATION/SETTING?
ALL?
the majority of our audience felt that all features were as important as each other as they all contribute to the overall factor of the music video ensuring it is visually pleasing.
8.How often do you listen to music?
-DAILY?
-WEEKLY?
-MONTHLY?
We found that after looking at all our results that they listen to music all the time and they listen to it a few hours everyday at least.
Permission Request
Here is the evidence showing my message to Calvin Harris, i requested to be able to use his song 'Acceptable in the 80's for my music video.
Genre & Convention Research
We have chosen the song 'Acceptable in the 80's by Calvin Harris. The genre of Calvin's music would often be classed as Electropop, Electro house or Nu-Disco. It is usually quite upbeat and quick paced. Typical Instruments used are usually Synthesizer, Vocals, Drum machine, Tape loops, Drums, Guitar, Keyboard. Typical conventions videos of this genre use are bright colours and flashing lights. The images in the videos usually match the beats of the song. They usually include dancing as the music is quite quick and sometimes classed as 'Dance Music'.
An example of this would be the artist example.
An example of this would be the artist example.
Development Of Initial Ideas.
Our chosen target audience would about around 15 to 24, which would be around the age of students. I am judging the age rage on the genre of music I am itending to use for my video; Electro pop/Dance. Ideas for our video includes using bright colours and 80's themed costumes and make up. We also had the idea of having 80's icon references through out the video. For example people like Madonna and Blondie. If possible we were going to try and use clever lighting to match the beat of the song.
Magazine Advertisement Deconstruction.
For my magazine advertisement deconstruction i used Jay-z's Album 'The Blueprint 3' released in 2009. The advert is very minimalistic to not over-do the advertisement. This is becuase Jay-Z is a well known rap artist worldwide and does not need to use bright bold colours and abstract features on his advertisement for people to notice. The audience recognise the name not the image of Jay-Z. There will be huge fan-bases world wide who are already going to buy the album no matter what is represented on the advertisement.
The colours used are just plain and simplistic and Grey colour which is a sky background which contrasts against the black bold writing in upper case lettering. The advertisement also consists of the what the album is going to feature and this is centre of the page showing that this is high priority information for the audience. This also consists of the date of which the album is to be released 'September 14th 2009' in a more dominant text to grab the audiences' attention because of course that is when the album is on sale for the fans. This magazine advertisement tells the audience that Jay-Z is already a successful raper and has created an image in his own right for the fans to easily acknowledge and admire.
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